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Project Launch: Duck & Waffle Local

29.05.2017

The latest Field Grey project launched this week with a bespoke solution for London’s latest opening: Duck & Waffle Local. Here we take a look at the project, from the brief through to result.

The Client

Duck & Waffle Local is the sister restaurant of the already iconic Heron Tower original, but with a ‘fast casual’ philosophy. The Duck & Waffle Local team have created a sociable, relaxed and communal atmosphere at the venue on Haymarket at Piccadilly.

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The Brief

Duck & Waffle Local is the first duck-driven fast casual restaurant concept with global ambition. A youthful, open and relaxed concept, Duck & Waffle Local required a more casual uniform solution.

Wearability is key, with durable, stain-resistant fabrics. The playful ethos of the brand and the venue were also key factors to consider throughout the design process.

Development

As part of the development process, we researched a number of areas, from sports-luxe fashion to traditional utility garments. We explored this area because the farm, and in particular barns, were a big inspiration for the interior design of the new restaurant. We explored workwear and utility pockets, futuristic fabrics and the history of denim.

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Our original designs for the brand used red, Duck & Waffle’s signature colour, as the basis of colour palettes – mixed with shades of blue and grey. We looked at how the logo could be used as embellishment in a classic way such as signature patches inspired by Carhartt.

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Result

The final uniform features a statement red waist apron, with a unique curved hem; the large patch pocket is attached with metal rivets and a contrasting band and strap in burgundy. Finally, there is the cheeky embroidered Duck & Waffle Local logo.

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The team at D&WL are coupling the apron with complimentary light grey t-shirts printed with fun, approachable captions.

Courtesy Duck & Waffle Local uniform Field Grey
Courtesy Duck & Waffle Local

For more information about Duck and Waffle Local, visit their website.