Months in the making, today we are thrilled to reveal our 2018 Readywear campaign.
Featuring eight prolific Londoners, all of whom are Field Grey friends, the campaign was shot by renowned portrait photographer Peter Searle, famous for his portraits of British Prime Ministers and international CEOs.
The campaign sees our special subjects select items from our Readywear range, each modelled in their own personal surroundings. Artists and architects alike show how Readywear works with an individual’s personal style.
Readywear, a capsule collection of 36 off-the-peg uniform items, is designed to meet the needs of the hospitality and retail sectors. The collection comes in a variety of colours and includes utility jackets, waistcoats, chinos and spa trousers, shirts, tunic tops, pinafores and a range of aprons.
Here are the seven stunning portraits, which will be displayed in all their glory at our stand at London Design Fair this weekend. Come and say hello!
Welsh Artist and illustrator Pete Fowler is perhaps most famous for the artwork he has created for the Super Furry Animals, alongside his magical Monsterism, inspired by animals, music, folklore, myths and the supernatural. We shot Pete in his studio in East London. Pete wears the Field Grey Utility Waistcoat in black.
Founder and Director, Soho Radio
In 2014, Adrian founded Soho Radio: an internet radio station based in a coffee shop in the heart of the West End. An accomplished drummer, Adrian’s worked with the likes of Robbie Williams, Ray Davis and The Selecter. He also founded Toolshed Music, a music company servicing the broadcast industry, scoring films TV programmes and adverts. Adrian wears the Field Grey Utility Jacket, the Field Grey Bib Shirt and the Field Grey trousers.
Hugh McEwen and Catrina Stewart
Architects, Office S&M
Hugh & Catrina are the architects behind the award-winning practice Office S&M. Famous for their ingenious regeneration of dwellings, Hugh & Catrina stand in front of Salmen House, which was shortlisted for the Architects’ Journal’s Small Project Award. Hugh and Catrina wear the Field Grey Utility Jackets.
Milliner and Founder, House of Flora
RCA alumni Flora McLean is one of the greatest milliners of her generation. She produces avant-garde head wear under her label House of Flora and has produced designs for a host of other fashion designers, from Givenchy to Diane Von Furstenberg. Her creations have been worn by a multitude of famous faces, from Beyoncé to Lady Gaga. Flora wears the Field Grey Utility Jacket.
Style Director, The Jackal
Gareth Scourfield’s career as a fashion journalist spans two decades, with positions at the UK’s biggest titles. He is the Style Director at The Jackal and Fashion Editor-at-Large of British Esquire. He has styled some of the world’s most stylish men, from Michael Fassbender to Chiwetel Eijofor. In his spare time (!) he acts as a consultant to a host of mens’ lifestyle brands. Gareth wears the Field Grey Utility Jacket.
Fashion legend Tanya Sarne founded the Ghost label with Katharine Hamnett in 1984. The label caused a quiet revolution with its vintage-inspired designs that took a stand against trends. Today Tanya runs her eponymous label Sarne with the same values, designing trans-seasonal collections that merge the ‘pragmatic with the pretty’. Tanya wears the Field Grey Pinafore and the Field Grey Round Neck Shirt.
Jewellery Designer, Alice Made This
Alice Walsh began renowned jewellery brand Alice Made This in 2012, discovering a niche in the jewellery market for bespoke, quality cufflinks. Alice combines industrial techniques, learned from working in the industrial design field, with age-old practises. The results are beautiful objects that celebrate materials, all designed in her studio in South East London. Alice wears the Field Grey Utlity Jacket.