Aura commissioned design consultancy Dalziel and Pow to develop a brand identity that aptly reflected their blend of Western and Middle Eastern style. Field Grey was invited to work alongside Dalziel and Pow to provide a uniform solution to work within the Riyadh store.Approach / Together, Field Grey and Dalziel and Pow created distinctive aprons that emphasised Aura’s brand values. Field Grey ensured that the colours used were cohesive with the brand’s identity and created bespoke Aura labels for the aprons’ pockets.
Dalziel and Pow / Aura is a Saudi Arabian home and lifestyle brand retailing traditional Middle Eastern products with a contemporary twist.